Tell AI to skip the usual real estate words when it drafts a listing description, then check it for fair-housing phrases
Anne Dorman, co-owner and realtor at Mobile Bay Realty in Fairhope, Alabama (five owners, about 28 agents), on the AI with Kai podcast
When she asks AI to help with a property description, she tells it to use no typical real estate verbiage. She then checks the draft, or trains the AI, to avoid fair-housing red-flag phrases such as "short walk to the bay".
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The problem
AI-written property descriptions all sound alike ("nestled", "tucked away"), and AI can use phrases like "short walk to the bay" that can get an agent fined under fair housing rules.
What happened
She calls the no-typical-verbiage instruction one of her secrets, because she can tell when other descriptions were written by AI. No time or sales figures are given. Self-reported.
Quoted in the source: Anne Dorman, co-owner and realtor, Mobile Bay Realty. Source: AI with Kai, ep. 09: Anne Dorman, a realtor with a therapist's edge on where AI helps and the human stays (2026-06-23) · Added 2026-10-20.
How to set it up yourself
- What Anne Dorman does: she tells AI to use no typical real estate verbiage in a property description and checks it for fair-housing red-flag phrases. Her tool isn't named, so the steps below use ChatGPT.
- Write down the facts of the listing yourself: rooms, finishes, updates, lot, what's nearby and how far, plus anything a buyer will see the moment they walk in.
- Paste the facts into ChatGPT with the prompt below, which bans the usual listing words and asks for distances instead of 'walk to' phrasing.
- Read the draft against your MLS and fair-housing rules yourself before it goes live; change any phrase about who the home suits or who can walk or drive where.
Copy-paste prompt
Write a property description for this listing using only these facts: {LISTING FACTS}. Rules: use no typical real estate verbiage (no "nestled", "tucked away", "boasts", "stunning", "dream home" or "combination of functionality and comfort"). Describe features, not people: don't say who the home is perfect for, and give distances ("0.3 miles to the bay") instead of "short walk to". Under 200 words. After the draft, list any phrase that could raise a fair housing concern so I can check it.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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