Show buyers an AI-staged picture of what a room could be, next to a photo of how it looks today, and say so in the listing
Steve Ricard, a sales representative with ReMax Crown Realty in Sudbury, Ontario, in CBC News
He still hires professional photographers and videographers for his listing visuals. For about a year he has added AI-generated images to some listings showing what a space could be, and he always puts a photo of how it looks right now next to the AI version. He says up front in the listing when it uses AI imagery. The story doesn't name the tool he uses.
The story doesn't name the tool or what it costs
Easy · or we set it up for $197
AI image tool (not named)
The problem
AI-altered listing photos are spreading among Sudbury agents, and buyers who drive out to a home that looks nothing like its photos feel misled. Ontario's real estate regulator now asks agents to check AI-generated information and clearly label altered images.
What happened
He says pairing the two pictures means there's no misunderstanding, and that the important thing is making sure there's no misrepresentation. The board's chair-elect says many local listings now have some AI changes, while a local interior designer and home stager calls AI listing images misleading. No numbers on sales or time. Self-reported.
Quoted in the source: Steve Ricard, sales representative, ReMax Crown Realty, Sudbury, Ontario. Source: CBC News: 'A good portion' of real estate listings in Sudbury, Ont., now use AI, says board chair-elect (Jonathan Migneault) (2026-11-05) · Added 2026-11-11.
How to set it up yourself
- Keep your normal professional photos as the main listing photos.
- Pick one or two rooms where a buyer needs help picturing the potential (an empty room, dated decor) and make an AI 'what it could be' version of each.
- Put the real, current photo right next to each AI image so buyers see both.
- Label every AI image clearly in the photo caption and the listing text, and never change the structure of the home (walls, windows, yard, paths).
- Check your regulator's or board's AI rules before you publish, and get the seller's OK.
Copy-paste prompt
I'm a real estate agent. Here is a photo of a {ROOM} in a listing. Create a virtually staged version that shows how this room could look furnished in a {STYLE} style. Do NOT change anything permanent: keep the walls, windows, doors, flooring, ceiling, room size and the view outside exactly as they are. Only add furniture and decor that would realistically fit this space. Then write a one-line caption I can put under the image that says it is AI-staged and that the original photo is shown next to it.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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