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Rewrite product descriptions in your own voice and get email reply drafts waiting in Gmail with Claude connected to Shopify
The owner of House of Imela, a small body butter and body oil brand made in a home kitchen and sold on Shopify by someone who also works a 9-to-5 job, on the brand's own YouTube channel
The owner uses Claude Cowork, with ChatGPT and Perplexity alongside. A main folder in Claude holds the logo and every product, the Shopify store and Gmail are connected, and Claude is told to remember the owner's way of talking (plain, friendly, like talking to a friend) so every description and caption comes back in that voice. ChatGPT, which already knows the business, writes the longer prompts that go to Claude. The owner then pastes Claude's new product descriptions into Shopify, aiming for copy that lets a shopper imagine each scent and texture. For email, Claude reads every unanswered message and creates drafts; the owner reads the drafts in Gmail, fixes anything and presses send. Claude is also helping refresh the labels, and Perplexity was asked to list everything a body-care product label needs ahead of selling in stores.
Claude $17/mo billed annually ($20 monthly) · ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (plans not stated)
Easy · or we set it up for $197
Claude, ChatGPT, Perplexity, Shopify, Gmail
The problem
With a full-time job, the owner has only a couple of hours most evenings for the business, and admin like website copy and emails was eating them. The body butter comes in more than six scents and the descriptions all sounded generic.
What happened
The website copy rewrite was finished in the evening session shown, with time left to make body oil and pack an order. The owner says AI can't make the products, but it handles the admin that doesn't need a person, as long as the owner stays in control of what it produces. No time or money figures given. Self-reported.
Quoted in the source: Owner, House of Imela (body butter and body oil brand). Source: House of Imela (YouTube): How I Use AI to Run My Small Business | Building House of Imela Ep. 2 (2026-11-05) · Added 2026-11-11.
How to set it up yourself
- Write a short 'how I talk' note: words you use, words you never use, and two sample sentences in your voice. Save it in your AI tool's memory or project instructions.
- Give it your product list (or connect your store) and rewrite one product description first, asking it to describe scent, texture and how it feels to use.
- Read it out loud, fix anything that doesn't sound like you, and only then paste it into your store.
- For email, connect your inbox and ask for drafts of replies to unanswered messages only. Read and edit each draft before you press send.
- For anything regulated, like product labels, use the AI's list as a starting checklist and confirm the rules with official sources.
Copy-paste prompt
Here is how I talk to my customers: {YOUR VOICE NOTE}. Remember it for everything you write for my shop. Now rewrite this product description for my {PRODUCT} in the {SCENT/VARIANT} version: {CURRENT DESCRIPTION}. Make the shopper able to imagine the scent, the texture and how it feels on the skin. Keep it under 120 words, use only facts I've given you (ingredients, size, how to use) and don't make any health or medical claims.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-11-10)
Visit site →
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-11-09)
Visit site →
Perplexity
AI answer engine that searches the web and cites sources.
From Pro $17/mo billed annually (promo shown on Pro page) (checked 2026-11-10)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-11-10) · ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-11-09) · Perplexity: from Pro $17/mo billed annually (promo shown on Pro page) (verified 2026-11-10)
Rather not do it yourself?
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See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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