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Revive quiet leads with HoneyBook AI follow-up drafts, and ask Claude why a prospect went silent

who Liane Agbi, founder of Beautifuli Digital, a boutique web design studio she runs on her own, in Business Insider

The problem

Nurturing leads was manual: remembering to follow up, copying and pasting template messages and rereading earlier emails to personalize each one.

What happened

She says she has seen a 25% increase in new business from abandoned contacts and dormant client relationships she would otherwise have let go. In one case Claude pointed out her message had gone out around the holidays and suggested a follow-up with some empathy and a gentle nudge; she landed the client. Self-reported.

Quoted in the source: Liane Agbi, founder, Beautifuli Digital. Source: Business Insider: 2 solo business owners share the AI workflows they use to write better emails and save hours of manual work (Erin Greenawald) (2026-05-11) · Added 2026-10-18.

How to set it up yourself

1. What Beautifuli Digital uses: HoneyBook (her CRM) with HoneyBook AI personalizing follow-up emails from her own templates, and Claude for reading stalled conversations.
2. In HoneyBook, check AI drafts are on: company logo > Company settings > HoneyBook AI > under Email communication, turn on Email drafts. Write your follow-up templates (first nudge, check-in, "still interested?") so the drafts have your wording and tone to start from.
3. Once a week, list leads and past clients with no reply in 14+ days. For each, open Projects > the project > Activity > Reply, let HoneyBook AI draft the email, use Ask me to... to point it at your template, read it, fix anything that doesn't sound like you and select Send.
4. For a lead who said yes and then went silent, paste the full email thread into Claude with the prompt below, then write one short, low-pressure follow-up based on its read of the timing and tone.

Copy-paste prompt

This prospect for {BUSINESS NAME} ({SERVICE, e.g. website redesign}) seemed interested, then stopped replying. Here's the full thread with dates: {EMAIL THREAD}. Today is {DATE}. 1) What might be going on on their side (timing, budget, unclear next step, something I said)? 2) What should I avoid in the next email? 3) Draft a follow-up under 90 words in my tone ({TONE NOTES}) with one easy next step. Don't invent deadlines or discounts.

Tools used

Some tool links may be affiliate links. Disclosure

Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)

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