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Put an AI on the phones and a second AI on sales follow-up, then keep editing their manners
Amy Wood, founder and CEO of Flint Avenue Marketing, a small boutique agency in Lubbock, Texas, as reported by Business Insider
She uses an AI assistant named Rachel to answer the phones and another named Sonny to help track down leads. She has had to retrain them: Sonny once sent an obviously AI-generated email that a lead mocked, and Rachel tended to console callers even when they weren't upset, so Wood told it to stop apologizing.
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AI phone receptionist (Rachel), AI sales assistant (Sonny)
The problem
A remote-first marketing agency still needed someone on the phones and someone chasing leads, without hiring a full receptionist and salesperson.
What happened
Business Insider reports she now budgets about $500 a month as a buffer in case AI prices rise, and says that even when token costs spike during busy call periods, it is still less than hiring a receptionist, salesperson, SEO person and executive assistant. Her takeaway: 'If you just set it up and set it and forget it, it will create chaos.'
Quoted in the source: Amy Wood, Founder and CEO, Flint Avenue Marketing. Source: Business Insider: Small businesses hired AI to save money. Now they're budgeting for its bad habits. (2026-07-06) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
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How to set it up yourself
- Start with one channel (phones or lead follow-up), not both.
- Write hard rules: disclose AI if you want, never invent facts, and when to hand off to a human.
- Review real transcripts or emails weekly for the first month and edit the rules.
- Budget a monthly AI allowance so a busy week can't surprise you.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.
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