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Plan a jewelry store's weekly social posts and write its captions, ads and email blasts with ChatGPT
Krystal Shiklanian, owner of Radiant Fine Jewelry, an independent jewelry store in Plymouth, Michigan, in INSTORE magazine
She has trained ChatGPT to act as the store's lead social media marketer: every week she creates detailed social media plans with it and relies on it for the daily captions. She has also had it write advertising strategies, radio commercials and email blasts, asking for a different tone each time ("make it funny, make it serious, make it cheeky, make it edgier"), and uses it to polish her emails.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
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ChatGPT
The problem
She needed a steady stream of social media posts, ads and emails for the store without hiring a marketing person.
What happened
Per INSTORE, 99% of Radiant's Instagram captions are ChatGPT-generated. She says the key is teaching it the brand voice and market positioning, and she still handwrites thank-you notes to keep the personal part of the business. No time or sales figures are given.
Quoted in the source: Krystal Shiklanian, owner, Radiant Fine Jewelry. Source: INSTORE: Puzzled by AI? Here's How to Make It Work for Your Business (Eileen McClelland) (2025-03-26) · Added 2026-10-20.
How to set it up yourself
- What Radiant Fine Jewelry does: the owner taught ChatGPT the store's voice and positioning, plans each week's social posts with it, lets it draft the daily captions and asks for a set tone for ads, radio spots and email blasts.
- In ChatGPT, create a project for the store and paste a short brand note under ••• > Project settings: who your customers are, what you're known for, words you use and words you never use, plus five captions you liked.
- Each week, paste the prompt below with what's coming up (new arrivals, events, holidays, repairs or custom work you can show) and pick the plan you like.
- Read every caption before it posts: check prices, metal and stone details and any claims, and keep the personal touches (thank-you notes, names) human.
Copy-paste prompt
You are the social media marketer for {STORE NAME}, an independent jewelry store in {TOWN}. Our voice: {BRAND NOTE}. This week: {NEW PIECES, EVENTS, HOLIDAYS, CUSTOM WORK, PROMOTIONS}. Make a 7-day plan for Instagram and Facebook: one post a day with the photo to shoot, a caption in our voice and 3-5 hashtags. Then write one email blast for the week. Make the tone {FUNNY / SERIOUS / CHEEKY / EDGIER}. Use only the details I gave you; no prices or stone specs I didn't list.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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