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Make product campaign visuals for a small fashion label with ChatGPT and Midjourney, then composite in real product photos

who Jasline Ang, artist and cofounder of Studio Qiling, a two-founder silk scarf, kimono and pareo label in Singapore, in a Business Insider as-told-to essay

The problem

A small, self-funded label wants mood-setting campaign images for Instagram, but staging a shoot with a model and a scene like a lotus or something mythical in real life would be very costly.

What happened

She says a campaign takes about one full day, that AI lets her get the mood she wants without the cost of a real shoot, and that it "expands the possibilities for our marketing campaigns and allows us to experiment." No cost or sales figures are given. Self-reported.

Quoted in the source: Jasline Ang, cofounder, Studio Qiling. Source: Business Insider: I was an in-house artist at Goyard and Louis Vuitton. Now, I use AI to market my fashion brand (as told to Huileng Tan) (2025-09-26) · Added 2026-10-20.

How to set it up yourself

1. What Studio Qiling does: Jasline Ang has ChatGPT and Midjourney render the model and the scene for a campaign, then composites real photos of her products into it.
2. Write a one-paragraph brief for the campaign: the mood, the setting, the model's look and where your product will sit in the frame. Ask ChatGPT to turn it into three image prompts with the prompt below.
3. Generate the scene in Midjourney (or ChatGPT's image tool) from those prompts, leaving room where the product goes.
4. Composite a real photo of your product into the scene in your photo editor, so the item customers buy is exactly what they see, and plan about a day for the whole campaign as she does.

Copy-paste prompt

I run {BRAND}, which sells {PRODUCT}. I need campaign images for Instagram with this mood: {MOOD, SETTING, SEASON}. The model should look like {MODEL DESCRIPTION}. I will add a real photo of {PRODUCT} myself afterwards, so leave clear space for it {WHERE IN THE FRAME}. Write three image prompts, each under 60 words, describing the scene, the light and the camera angle. Do not describe the product's print or pattern.

Tools used

Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20) · Midjourney: from Basic $10/mo ($8/mo billed annually); Standard $30/mo (verified 2026-10-20)

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