Let newer agents rehearse open-house and buyer or seller conversations with an AI role-play partner
Sven Andersen, team leader of Andersen Group Realty, a Keller Williams-affiliated team in Winchester, Massachusetts, in Banker & Tradesman
Several agents on the team use large language models for interactive role-play to practice buyer and seller scenarios. When a newer agent asked what to say at an open house, Andersen had AI produce a response the agent could use with a visitor. The article doesn't name the model used for role-play; Andersen has bought Claude seats for his whole team.
The article doesn't name the model for role-play. Our DIY build: Claude $17/mo billed annually ($20 monthly)
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The problem
Newer agents on the team came to the team leader asking what they should say at open houses and how to handle buyer and seller conversations they hadn't faced yet.
What happened
No time or sales figures are given for the role-play itself. Andersen describes it as part of how the brokerage onboards and trains new people: "Leveraging AI, it created a response back for them so that they could use what AI would say to a consumer at an open house that they're new to."
Quoted in the source: Sven Andersen, team leader, Andersen Group Realty. Source: Banker & Tradesman: Teams, Indie Brokerages Get Ahead with AI (Sam Lattof) (2026-10-04) · Added 2026-10-21.
How to set it up yourself
- What Andersen Group Realty does: newer agents practice buyer and seller scenarios by role-playing with a large language model, and the team leader uses AI to draft what a new agent can say at an open house.
- Write down the five situations new agents ask you about most (an open-house visitor who isn't working with an agent, a seller who wants to overprice, a buyer worried about rates) and your own best answer to each in a few lines.
- Put those notes in a Claude project and start each practice session with the prompt below; the agent plays themselves and types or speaks their answers.
- Have the agent bring the transcript to their next check-in so you can correct anything that doesn't match your brokerage's scripts, fair-housing rules or state disclosure requirements.
Copy-paste prompt
You are role-playing a {ROLE: open-house visitor / seller / buyer} in {MARKET}. Situation: {SITUATION}. Stay in character, push back the way a real {ROLE} would, and ask one question at a time. I'm a newer agent at {TEAM NAME}; our approach is: {TEAM LEADER'S NOTES}. After 8 exchanges, step out of character and tell me what I did well, what I missed, and one better line I could have used. Flag anything I said that could raise a fair-housing or disclosure issue.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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