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Have AI draft jewelry store sales emails in each salesperson's own voice

who Christina Baribault-Ortiz of Baribault Jewelers, an independent jewelry store in Glastonbury, Connecticut, in INSTORE magazine

What it does

After a local AI expert came in to show the team the basics, the salespeople began writing their client emails with AI, prompting it to adapt to each person's own voice and writing style so the emails keep their personal touch.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (the store's AI tool isn't named; the steps use ChatGPT)

Setup

Easy · or we set it up for $197

Tools

Varies

Customer questionsRetail

The problem

Writing professional emails to clients took the sales team a long time, which pulled them away from what they're good at: working face to face with customers.

What happened

"Before AI, this took four times longer," she says; it saved the sales team time and energy for in-person selling. Self-reported; the AI tool isn't named.

Quoted in the source: Christina Baribault-Ortiz, Baribault Jewelers. Source: INSTORE: Puzzled by AI? Here's How to Make It Work for Your Business (Eileen McClelland) (2025-03-26) · Added 2026-10-20.

How to set it up yourself

  1. What Baribault Jewelers does: each salesperson drafts client emails with AI, prompting it to match their own voice and writing style. The tool isn't named, so the steps below use ChatGPT.
  2. Have each salesperson collect three or four client emails they've written and liked (remove card numbers and anything private).
  3. Each salesperson saves those samples once, in a ChatGPT project or as the start of a saved chat, with a note: "Write in my voice, based on these."
  4. For each email, paste the prompt below with the facts (repair status, piece, price, pickup time); the salesperson reads it, fixes any detail and sends it from their own account.

Copy-paste prompt

Here are emails I've written to clients: {3-4 OF YOUR EMAILS}. Write in my voice and style. Draft an email to {CLIENT FIRST NAME} about {WHAT IT'S ABOUT: repair ready, custom design update, thank-you after purchase, follow-up on a piece they tried on}. Facts: {PIECE, PRICE, DATES, NEXT STEP}. Keep it under 120 words, warm but professional, and end with one clear next step. Use only the facts I gave you.
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Need more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.

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