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Give an AI agent your brand guide, then let it flag inbox opportunities, fix your email automations and remind you of deadlines
April Polk, founder of JaeLuxe Shoetique, a 12-year-old women's shoes, clothing and accessories brand in Columbus, Ohio that now sells mostly online and on social media, in Salena Zito's syndicated column (Polk has worked with Meta's small-business programs for over a decade and was one of the owners Meta brought in to test Muse before launch; noted)
She uses Meta's Muse for Small Business agent, which she named Chase. She first uploaded her two-page brand guide (fonts, voice, customers); Muse reviewed her social accounts and returned a 12-page version. It flags things in her business inbox, such as a grant application, and offered to fill that one out while she drove, pinging her with questions. In Meta's launch materials she said it audited her email automations, shut down duplicate flows that were double-emailing customers, rebuilt her templates and turned on tracking. It also sends calendar reminders, and the two mapped out a plan for the fourth quarter and 2027.
Muse for Small Business: basic use free up to a limit; $20 or $100 a month subscriptions for heavier use (per the column)
Medium · or we set it up for $197
Meta Muse for Small Business
The problem
She runs the brand largely alone alongside teaching and family. A typical day meant scheduling marketing emails, checking what needed reordering, getting orders out and remembering to post content. When she relaunched, she hired outside help for email marketing and ads and says she "spent thousands of dollars and things are not done correctly."
What happened
She says the grant application is something she "would've never been able to do" on that day, and that it rebuilt her website in about half an hour. The column notes she reviews and adjusts its work and nothing changes without her approval; she didn't describe any mistakes. No sales numbers given. Self-reported.
Quoted in the source: April Polk, founder, JaeLuxe Shoetique, Columbus, Ohio. Source: Salena Zito (Creators Syndicate, via the Daily Herald): While the public fears AI, these Ohio and Iowa business owners are finding relief (2026-11-03) · Added 2026-11-09.
How to set it up yourself
- Write or update a one-to-two page brand guide: who your customers are, words you always and never use, fonts and colors, and the kinds of offers you say no to.
- Give it to your AI assistant first (Muse, ChatGPT or Claude) and ask it to expand the guide by reading your website and recent posts. Correct anything it gets wrong.
- Connect it to your inbox and calendar only with approval required, then ask it each morning to list opportunities and deadlines using the prompt below.
- Ask it to audit your email-marketing automations for duplicate or overlapping flows that send the same customer two emails, and switch off duplicates yourself after checking.
Copy-paste prompt
I run {BUSINESS NAME}, which sells {WHAT YOU SELL}. Using my brand guide (attached) and my inbox from the last 7 days, list: 1) opportunities I shouldn't miss (grants, wholesale or press requests, collaborations), with the deadline for each, 2) anything a customer is waiting on, 3) offers that don't fit my brand and why. Then list my calendar commitments for today with a reminder 30 minutes before each. Don't send, apply or reply to anything without asking me first.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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