Give AI the transcripts of your own videos so listing descriptions, photo picks and voiceovers sound like you
Joe Vairo, team lead of the Vairo Group, a Fort Lauderdale, Florida, real estate team at eXp Realty that he runs with his mother, Michele Vairo, in an NBC 6 South Florida report
Per NBC 6, Vairo used ChatGPT to help decide which aspects of a home to highlight in a listing video's voiceover, and ChatGPT helps him decide which pictures to show on listings and write the listing itself. A single prompt in Gemini gives him ideas for reels and social videos. He says he has uploaded the transcript of every video he has posted, so "it understands how I talk, think and understands like our ideal client," and that he trained it on SEO so listing descriptions rank on his website, Zillow, Trulia and Google.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo · Google Gemini $4.99/mo (Google AI Plus); free plan available
Easy · or we do it from $149/mo
ChatGPT, Google Gemini
The problem
"A lot of people don't understand, like some of the marketing pieces really take a long time," Vairo says.
What happened
He says the tools are "really able to help us cut that in half" (the time marketing pieces take), and that there's a learning curve: "It's a lot of trial and error." This is his own estimate. Self-reported.
Quoted in the source: Joe Vairo, the Vairo Group. Source: NBC 6 South Florida: How the real estate space is utilizing AI to help their craft (Sophia Hernandez) (2026-03-11) · Added 2026-10-20.
How to set it up yourself
- What the Vairo Group does: per NBC 6, Joe Vairo uses ChatGPT to pick listing photos, write listings and choose what to highlight in video voiceovers, and Gemini for reel ideas; he trained the AI on transcripts of all his past videos and on SEO for listing descriptions.
- Collect the transcripts or captions of 10-20 of your own videos and a few listing descriptions you're proud of. Put them in a ChatGPT project as your voice file.
- For each new listing, add the facts sheet and photo file names, then use the prompt below.
- Check every feature, measurement and claim against the listing data and your MLS and fair-housing rules before you publish.
Copy-paste prompt
Use the transcripts and listings in this project as my voice and my ideal client profile. New listing facts: {ADDRESS, BEDS/BATHS, SQ FT, FEATURES, NEIGHBORHOOD}. Photo file names with a few words each: {PHOTO LIST}. Write: 1) an MLS description under {CHARACTER LIMIT} that works in the search phrases buyers use for {PROPERTY TYPE} in {CITY}, 2) the 10 photos to lead with, in order, and why, 3) a 45-second voiceover script for the listing video. Use only the facts given; never invent features, schools, distances or measurements, and follow fair-housing rules.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
Visit site →
Google Gemini
Google's AI assistant, integrated with Gmail, Docs and Workspace.
From $4.99/mo (Google AI Plus); free plan available (checked 2026-10-18)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20) · Google Gemini: from $4.99/mo (Google AI Plus); free plan available (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
Get this set upRelated for Real estate
Draft a month of real estate social posts with ChatGPT and repurpose the winners
Each evening ChatGPT drafted 20 to 30 short Threads posts, which he scheduled; the best performers became Canva quote cards, then 30 to 6…
ChatGPT
Canva AI (Magic Studio)TThreadsWrite listing descriptions with ChatGPT and keep the agent's voice
The broker uses the free ChatGPT to draft property listings and other mundane writing, then edits for accuracy and SEO.
ChatGPTUse ChatGPT for listing copy, client follow-ups and market reports
ChatGPT drafts listing descriptions, personalised follow-ups using past conversations with each client, and neighbourhood market reports …
ChatGPTCanva AI (Magic Studio)Running something like this in your business? Submit your use case and we'll credit you with a link.
Get 3 new AI use cases every morning
One email every morning: 3 new AI use cases from real small businesses, each linked to its source, plus a Tool of the Day. Free. No spam, unsubscribe anytime. Privacy