Give a brokerage one AI tool per job: ChatGPT for emails and newsletters, Claude with connectors, Gemini for quick marketing visuals
Kasey Jorgenson, founder and designated broker of Jorgenson Real Estate, an independent brokerage in Round Rock, Texas (15 agents and four staff in Central Texas, plus three agents in Jacksonville, Florida), on the Real Estate AI Flash podcast
He says three tools cover most of the work, each for a different job. ChatGPT, which "knows you very well" once its memory is kept up to date, is the safe all-round tool for basics like drafting emails and newsletters. Claude is where he has recently pointed people, because its connectors plug into their other systems. Gemini comes with the brokerage's Google Workspace and is sometimes a good fit for a fun video or image for marketing. At the brokerage level, AI has helped analyze agreements and create internal documents to protect the business (he says it doesn't replace an attorney), and it gives the marketing staff a lot of help behind the scenes. In a coaching call with a busy agent he opened Claude Cowork and suggested a scheduled task that reviews email at the end of each day, finds anything urgent and drafts replies the agent can tweak and send.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo; Claude $17/mo billed annually ($20 monthly); Google Gemini $4.99/mo (Google AI Plus); free plan available (he says Gemini comes with the brokerage's Google Workspace)
Easy · or we do it from $149/mo
ChatGPT, Claude, Google Gemini
The problem
Jorgenson says most of his agents find the range of AI tools overwhelming and want to spend their time making sales and building relationships, not learning software. The brokerage also reviews agreements, writes internal documents and has one full-time marketing person on its support team.
What happened
He says the marketing person's productivity has been "extremely multiplied" and turnaround times are "amazing," and that the goal is to give staff time back, not to replace roles with AI. No hours or dollar figures are given. Owner-told.
Quoted in the source: Kasey Jorgenson, founder and broker, Jorgenson Real Estate. Source: Real Estate AI Flash, EP 127: How Agents Use AI to Create More Time for Relationships (Rajeev Sajja with Kasey Jorgenson) (2026-06-17) · Added 2026-10-20.
How to set it up yourself
- What Jorgenson Real Estate does: ChatGPT for basic drafting like emails and newsletters, Claude with connectors for productivity, and Gemini from its Google Workspace for quick marketing videos and images; AI also helps with agreements and internal documents, which he says doesn't replace an attorney.
- Our DIY build: list your team's five most repeated writing jobs (client emails, the newsletter, listing promos, an internal policy, an agreement summary) and assign each one to a single tool so agents aren't guessing.
- Save one shared prompt per job, like the one below, in a team doc, and have agents paste it with their own facts.
- Set a review rule: a person reads every client-facing draft, and anything legal or contractual goes to the broker or an attorney before it is used.
Copy-paste prompt
You help agents at {BROKERAGE} in {MARKET} write {JOB: a client email / the monthly newsletter / an internal policy}. Our tone: {TONE}. Facts to use: {FACTS}. Write a draft under {LENGTH} words using only these facts. Do not invent numbers, laws, dates or listing details; if something is missing, write [CHECK]. End with a short list of what a person should verify before this goes out.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
Visit site →
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
Visit site →
Google Gemini
Google's AI assistant, integrated with Gmail, Docs and Workspace.
From $4.99/mo (Google AI Plus); free plan available (checked 2026-10-18)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20) · Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18) · Google Gemini: from $4.99/mo (Google AI Plus); free plan available (verified 2026-10-18)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
Get this set upRelated for Real estate
Draft a month of real estate social posts with ChatGPT and repurpose the winners
Each evening ChatGPT drafted 20 to 30 short Threads posts, which he scheduled; the best performers became Canva quote cards, then 30 to 6…
ChatGPT
Canva AI (Magic Studio)TThreadsWrite listing descriptions with ChatGPT and keep the agent's voice
The broker uses the free ChatGPT to draft property listings and other mundane writing, then edits for accuracy and SEO.
ChatGPTUse ChatGPT for listing copy, client follow-ups and market reports
ChatGPT drafts listing descriptions, personalised follow-ups using past conversations with each client, and neighbourhood market reports …
ChatGPTCanva AI (Magic Studio)Running something like this in your business? Submit your use case and we'll credit you with a link.
Get 3 new AI use cases every morning
One email every morning: 3 new AI use cases from real small businesses, each linked to its source, plus a Tool of the Day. Free. No spam, unsubscribe anytime. Privacy