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Get ChatGPT to start a unique product description for each color of the same item, then rewrite it in your own voice
Kate Tompsett, owner of Happy & Glorious, a shop selling British-made gifts in Canterbury, England, with two part-time staff, in Business Matters
Per Business Matters, she uses ChatGPT to support her marketing, from writing product descriptions to drafting blog posts. "ChatGPT helps me get started," she says, and she always rewrites the content to keep her own tone of voice.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
Easy · or we do it from $149/mo
ChatGPT
The problem
"I find product descriptions really tedious, especially when I've got the same tote bag in eight colours," Tompsett says. "Google needs something unique for each."
What happened
She describes AI as "a kind of mini-me" that makes life easier, and at the time was considering using it for scheduling and business planning. No time or money figures are given. Self-reported.
Quoted in the source: Kate Tompsett, owner, Happy & Glorious. Source: Business Matters: Small businesses embrace AI for quick productivity wins, study finds (Jamie Young) (2025-04-22) · Added 2026-10-20.
How to set it up yourself
- What Happy & Glorious does: per Business Matters, the owner uses ChatGPT to get started on product descriptions (Google wants a unique one for each colour of the same tote bag) and blog drafts, then rewrites everything in her own tone of voice.
- List the facts for one product family: maker, materials, size, care, and what differs between the variants (colour, pattern).
- Paste the facts and two descriptions you've written yourself into ChatGPT with the prompt below.
- Rewrite each draft in your own words, check every material and size against the product, and only then publish.
Copy-paste prompt
I run {SHOP NAME}, a {TYPE OF SHOP} in {TOWN}. Here are two product descriptions I wrote, to show my tone: {2 SAMPLES}. Product facts: {MAKER, MATERIALS, SIZE, CARE}. Variants: {LIST OF COLOURS OR PATTERNS}. Write a different 60-90 word description for each variant, each with its own opening line and a short title, so no two read alike. Use only the facts given; never invent materials, origins, sizes or claims.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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