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Find out whether ChatGPT recommends your brokerage, then feed it with blog posts and Google reviews

who Danielle Nazinitsky, founder of Decode Real Estate, a boutique New York City real estate firm, in Business Insider

What it does

From her inbound leads she learned that some prospects were finding her name through ChatGPT, which she calls "a referral engine." To build on that, she hired a generative engine optimization (GEO) firm, learned that she needed more brand blog posts and more Google reviews from clients, and used AI in part to help with that content. She pays experts for press releases, branding and handling client transactions rather than leaving those to AI.

Tool cost

ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (prospects found her through ChatGPT; the AI she uses for content isn't named and the GEO firm's fee isn't given; the steps use ChatGPT)

Setup

Easy · or we set it up for $197

Tools

Varies

Social & marketingSlow lead repliesReal Estate

The problem

As a solo broker, she needed a steady source of new clients to grow enough to bring on help.

What happened

Self-reported: she says that, partly because of this GEO-related growth, she could afford to bring on a second broker (a contractor) about six months before the article. No lead or revenue figures are given, and the GEO firm's fee isn't stated.

Quoted in the source: Danielle Nazinitsky, founder, Decode Real Estate. Source: Business Insider: How AI is helping solo founders make their first hires (Kelly Burch) (2026-03-25) · Added 2026-10-21.

How to set it up yourself

  1. What Decode Real Estate does: it noticed leads were finding the firm through ChatGPT, then invested in more blog posts and client Google reviews (with a GEO firm's help) so AI answers mention it more often.
  2. Ask every new lead how they found you, and log "ChatGPT" or other AI tools as a source in your CRM, so you know whether this matters for you.
  3. Once a month, in a new ChatGPT chat, ask the questions your clients would ask (the prompt below) and note whether your name shows up and which sites it cites.
  4. Write one blog post a month that answers one of those questions with your own local knowledge (AI can help outline and edit; check every fact), and ask each closed client for a Google review with a direct link.

Copy-paste prompt

I'm looking to {BUY / SELL / RENT} a {HOME TYPE} in {NEIGHBORHOOD, CITY} and want a small, independent real estate broker rather than a big brand. Who would you recommend, and why? List the sources you used.
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