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Edit product photos and videos with AI instead of paying for a monthly photo shoot, and spend the saved time answering customers

who Seneca Connor, founder of The Bag Icon, an online accessories and handbag brand she runs solo, in Business Insider

What it does

Per Business Insider, she uses Nano Banana (which the article calls Gemini's photo-editing AI) and other AI products to edit the brand's photos and videos. She uses the time saved to design more original bags, launch more bags curated from other designers, and answer emails and direct messages from customers asking for advice about their purchases. She's experimenting with a digital clone, a video avatar that reads a script explaining new products, but says the advice will stay her own.

Tool cost

Google Gemini $4.99/mo (Google AI Plus); free plan available

Setup

Easy · or we set it up for $197

Tools

Google Gemini, Nano Banana (Gemini image editing)

The problem

A monthly product photo shoot cost money and time she wanted to spend designing and on customer relationships.

What happened

She says it saves up to $2,000 per monthly photo shoot. Per BI, The Bag Icon saw more than a 20% year-over-year increase in profits last year despite tariffs; the article credits the time saved, not AI alone. On answering customers herself: "It's building community that's missing in the big brands." Business Insider tags this series as an Adobe editorial sponsorship.

Quoted in the source: Seneca Connor, founder, The Bag Icon. Source: Business Insider (Kelly Burch): Solopreneurs explain what AI is and isn't good for when you're running a business (2026-01-27) · Added 2026-11-01.

How to set it up yourself

  1. What The Bag Icon does: Seneca Connor edits product photos and videos with Nano Banana in Gemini and other AI tools instead of a monthly shoot, and spends the saved hours on design and on answering customer emails and DMs.
  2. Take clean, well-lit photos of each product yourself against a plain background, from the angles customers need.
  3. In Gemini, upload a photo and use the prompt below to change only the background, lighting or setting, not the product.
  4. Compare every edit with the real item: color, size, hardware, stitching and logo must match exactly, or a customer will notice when the bag arrives.
  5. Put the time you save into replying to customer questions personally.

Copy-paste prompt

Edit this product photo of my {PRODUCT} for {USE, e.g. a product page / an Instagram post}. Keep the product exactly as it is: same color, shape, size, hardware, texture and logo. Only change {BACKGROUND / LIGHTING / SETTING} to {DESCRIBE}. Don't add, remove or reshape anything on the product, and don't add text.
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Tools used

Google Gemini

Google's AI assistant, integrated with Gmail, Docs and Workspace.

From $4.99/mo (Google AI Plus); free plan available (checked 2026-10-30)

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Some tool links may be affiliate links. Disclosure

Checked prices: Google Gemini: from $4.99/mo (Google AI Plus); free plan available (verified 2026-10-30)

Rather not do it yourself?

The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.

See the $197 Quick-Win

Need more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.

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