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Draft product content and training manuals with AI, then review them to keep your brand voice

who Graham Hill, president of Platt Hill Nursery, an independent garden center in Bloomingdale, Illinois, in Garden Center magazine

What it does

Per Garden Center magazine, Platt Hill uses "an AI platform" to help create first drafts of training manuals and product content, then puts the content through a human filter. "It definitely needs to go through review cycles to keep our brand voice accurate. AI cannot do it unilaterally," Hill says. He also advises: "diversify risk across human writing and AI writing."

Tool cost

The article doesn't name the tool; ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (our DIY build)

Setup

Easy · or we do it from $149/mo

Tools

AI platform (not named)

Social & marketingOperationsRetail

The problem

Writing product content and training manuals from scratch takes time. Hill puts the old pace at probably 20 minutes per product.

What happened

Hill says "It took what was taking, probably 20 minutes, down to a minute... So instead of writing on one product, you're writing on 20 in the same period," and that "you're starting with a 50% draft." These are his own estimates. The article does not name the AI tool and is from May 2023. Self-reported.

Quoted in the source: Graham Hill, president, Platt Hill Nursery. Source: Garden Center magazine: Who's afraid of AI? (Kate Spirgen) (2023-05-02) · Added 2026-10-20.

How to set it up yourself

  1. What Platt Hill Nursery does: per Garden Center magazine, it uses an AI platform (not named) to create first drafts of product content and training manuals, then puts them through review cycles to keep its brand voice accurate. The steps below are our DIY build with ChatGPT.
  2. Collect two or three product descriptions or manual pages you already like as voice samples. Add your own facts for the new item or procedure from your records.
  3. Paste the samples and facts into ChatGPT with the prompt below. Treat the result as a starting draft, not finished copy.
  4. Have a staff member review each draft for brand voice and check every care detail, size and price against your records before it is used.

Copy-paste prompt

You're drafting {PRODUCT DESCRIPTION OR TRAINING MANUAL SECTION} for {GARDEN CENTER NAME}. Match the voice of these samples: {2-3 SAMPLES}. Facts to use: {PRODUCT OR PROCEDURE FACTS}. Write a first draft of about {LENGTH}. Use only the facts I gave; never invent care instructions, hardiness zones, prices, sizes or policies. Where something is needed but missing, write [MISSING]. At the end, list anything a staff reviewer should double-check.
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We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.

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