Draft blog posts, rewrite texts and social posts, and summarize long documents with Jasper
Matthew Stigliano, a broker at Kimberly Howell Properties (The Howell Group) in San Antonio, Texas, in Texas REALTOR magazine
He started with the AI platform Jasper and now uses AI for blog posts, rewriting texts, social media posts and generating ideas. He has also started summarizing large documents or articles to get the gist before reading them in full later, when he has more time.
Jasper Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial
Easy · or we set it up for $197
Jasper
The problem
A broker's writing piles up (blog posts, texts, social posts) along with long documents and articles to read.
What happened
No figures are given. The magazine notes he was tempted to have AI answer its question about how members use AI, but decided to answer himself. The article is from May 2024, so today's tools work differently.
Quoted in the source: Matthew Stigliano, broker, Kimberly Howell Properties. Source: Texas REALTOR magazine: How Do You Use AI in Your Business? (Joe Olivieri) (2024-05-01) · Added 2026-10-21.
How to set it up yourself
- What Matthew Stigliano does: Jasper (and AI generally) drafts blog posts and social posts, rewrites texts and suggests ideas, and he uses AI summaries to get the gist of long documents before reading them in full.
- In Jasper, save a short description of your brokerage, your market and your tone so every draft starts from it, then ask for a blog post outline on one local question your clients ask; write or approve the outline before asking for the full draft.
- Paste a text or email you've already written and ask for a shorter, clearer rewrite, and turn each finished blog post into two or three social posts with the prompt below.
- For a long document or article, paste it in and ask for a summary of the key points and anything that needs your attention; read the original before you rely on anything in it, especially contracts or forms.
Copy-paste prompt
You write for {BROKERAGE NAME}, a real estate brokerage in {CITY}. Tone: {TONE}. Here is a blog post I've approved: {POST}. Write 3 social posts from it: one under 150 characters for X or Threads, one 3-sentence Facebook post that ends with a question, and one Instagram caption with up to 5 local hashtags. Use only facts from the post; don't add numbers, prices or claims that aren't there.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Jasper
AI marketing copywriting platform with brand voice controls.
From Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial (checked 2026-10-20)
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Checked prices: Jasper: from Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial (verified 2026-10-20)
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