Draft a home listing description from a few keywords with ChatGPT
JJ Johannes, a realtor in Cedar Rapids, Iowa, in CNN Business
For a four-bedroom, 3.5-bath home on a cul-de-sac in Cedar Rapids, he typed a few keywords into ChatGPT and got a listing description in less than five seconds, with phrases like "ideal for entertaining" and "ample space for relaxation." He made a few tweaks and edits before publishing.
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ChatGPT
The problem
He said writing a listing description would otherwise have taken him an hour or more. "My background is in technology and writing something eloquent takes time."
What happened
He told CNN, "It saved me so much time. It's not perfect but it was a great starting point." Per a local TV report, he also uses it for social media posts. No other figures are given. Self-reported.
Quoted in the source: JJ Johannes, realtor, Cedar Rapids, Iowa. Source: CNN Business: Real estate agents say they can't imagine working without ChatGPT now (Samantha Murphy Kelly) (2023-01-28) · Added 2026-10-20.
How to set it up yourself
- What JJ Johannes did: for a four-bedroom, 3.5-bath home on a cul-de-sac, he typed a few keywords into ChatGPT, got a listing description in less than five seconds, and made a few tweaks and edits before publishing.
- Write the facts from your listing sheet as short keywords: beds, baths, square footage, lot, street type, updates and standout features.
- Paste them into ChatGPT with the prompt below. Ask for a shorter or warmer version if the first one doesn't fit.
- Check every feature against the listing data before you publish. Cut anything that isn't true of the home, and follow your MLS and fair housing rules.
Copy-paste prompt
Write a listing description for a home in {CITY}. Facts: {BEDS, BATHS, SQUARE FEET, LOT, STREET, UPDATES, FEATURES}. Write 120 to 180 words, warm but plain, opening with the strongest feature. Use only the facts given; never invent features, room sizes, prices, school names or neighborhood claims. If something a buyer would expect is missing, write [MISSING]. Don't describe who the home is ideal for in terms of family status or other protected traits.One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
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