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Draft a bookshop's newsletters, press texts and book reviews with AI writing tools and make event posters with image generators
Hanna Maschke, owner of Ton & Text, an independent bookshop in Oldenburg in Holstein, Germany, speaking at the annual meeting of the IG Unabhängiges Sortiment (independent booksellers' group), in Börsenblatt, the German book trade magazine
She told fellow booksellers how she works with AI writing programs such as Neuroflash, ChatGPT, JasperAI and DeepL Write for newsletters, press texts and book reviews. She often uses them for ideas too, for example asking how to make an event exciting enough that 120 children listen with curiosity. For visuals she works with Canva, Midjourney, Sora and DALL-E to make graphics, find photos and design posters.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo. Jasper Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial. Midjourney Basic $10/mo ($8/mo billed annually); Standard $30/mo. Neuroflash and DeepL Write aren't in our price data.
Easy · or we set it up for $197
ChatGPT, Jasper, Midjourney, Neuroflash, DeepL Write, Sora, DALL-E, Canva
The problem
A small bookshop has to keep producing newsletters, press texts, book reviews, posters and ideas for events, on top of running the shop.
What happened
Self-reported (our translation from German): she sees time, staffing and cost savings in the tools, but "You have to prompt very precisely; the more precise, the better the results," learn the programs, follow the legal rules and, "very important, check the results for correctness, because in the end the AI doesn't carry the responsibility." No time figures are given.
Quoted in the source: Hanna Maschke, owner, Ton & Text. Source: Börsenblatt: Neues wagen, ausprobieren (Stefan Hauck; report from the IG Unabhängiges Sortiment annual meeting, in German) (2025-05-26) · Added 2026-10-21.
How to set it up yourself
- What Ton & Text does: the owner drafts newsletters, press texts and book reviews with AI writing tools (Neuroflash, ChatGPT, JasperAI, DeepL Write), asks them for event ideas, and makes graphics and posters with Canva and image generators like Midjourney.
- Pick one writing tool you'll actually keep open (ChatGPT is enough to start) and give it a short note about your shop: town, regulars, tone, the kinds of books you push, and two past newsletters you liked.
- For each newsletter, press text or review, give it the facts (titles, dates, prices, the author's name) and your own two lines of opinion, and use the prompt below; check every name, date and plot detail before it goes out.
- For an event, ask for five ideas for the specific audience (say, 120 schoolchildren), pick one, then make the poster from your shop's template in Canva or an image generator.
Copy-paste prompt
I own {SHOP NAME}, an independent bookshop in {TOWN}. Our tone: {TONE}. Write {PIECE: newsletter / press release / 120-word review} about {TOPIC OR TITLE}. Facts to use, and nothing else: {FACTS: titles, authors, dates, times, prices}. My own view: {YOUR 2 LINES}. Keep it under {LENGTH} words and end with {CALL TO ACTION}. Mark anything you aren't sure is accurate with [CHECK] instead of guessing.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
Visit site →
Jasper
AI marketing copywriting platform with brand voice controls.
From Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial (checked 2026-10-20)
Visit site →
Midjourney
AI image generator for marketing visuals.
From Basic $10/mo ($8/mo billed annually); Standard $30/mo (checked 2026-10-20)
Visit site →Some tool links may be affiliate links. Disclosure
Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20) · Jasper: from Pro $59/seat/mo billed annually ($69 monthly); 7-day free trial (verified 2026-10-20) · Midjourney: from Basic $10/mo ($8/mo billed annually); Standard $30/mo (verified 2026-10-20)
Rather not do it yourself?
The $197 Quick-Win: we set up one AI automation that saves you hours each week, in accounts you own, live within 48 hours of getting access. No call needed. Refund if it isn't live in 48 hours or isn't doing its job in the first 14 days. Founding price for our first 10 customers (regular $297). Terms.
See the $197 Quick-WinNeed more than one automation or ongoing care? Bigger setups: $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. We reply within 1 business day.
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