Build a local video library that ChatGPT cites, then keep the facts it pulls from your site up to date
Leslie Carver, leader of the Carver Fahr Team with Berkshire Hathaway HomeServices Nevada Properties in Henderson, Nevada, in RISMedia
Over about three years she built a large catalog of short and long YouTube videos about her local market and micro-communities, with a website built for search; she uses AI tools to help make the videos but works with a professional editor and videographer. When the membership director of Anthem Country Club told her ChatGPT was quoting an old membership cost from one of her videos, she updated her website. She answers common buyer and seller questions on her Zillow profile and keeps her online presence consistent under her own name.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (her AI video tools aren't named; ChatGPT is where the referrals came from; the steps use ChatGPT)
Medium · or we set it up for $197
Varies
The problem
People increasingly ask ChatGPT and other AI assistants for local advice and for an agent recommendation, and the AI pulls from whatever it finds online, even if it's out of date.
What happened
Self-reported: 10 closed leads from AI referrals in 2026, all on the sell side, and those sellers had made up their minds and were ready to sell by the time they contacted her. She has also hired a branding expert, who she says has helped with AI optimization. No revenue figures are given, and the article doesn't name the AI tools she uses for the videos.
Quoted in the source: Leslie Carver, team leader, Carver Fahr Team, Berkshire Hathaway HomeServices Nevada Properties. Source: RISMedia: ChatGPT (and Buyers) Love Her Videos. How a Top Team Leader Is 'Future Pacing' for the AI Era (2026-09-17) · Added 2026-10-21.
How to set it up yourself
- What the Carver Fahr Team does: a long-running library of local videos and a search-friendly website, kept up to date when AI answers quote them, plus Q&A on her Zillow profile. Her AI video tools aren't named; the steps below are our DIY version.
- List 10 questions buyers and sellers ask about your smallest local areas (a community's fees, rules, commute, new construction) and record one short video per question in your own words; have ChatGPT turn each script or transcript into a page on your site with the prompt below.
- Put a date and the source on every number in those pages (fees, dues, prices), and set a reminder to check them every quarter; fix the page and the video description the same week anything changes.
- Once a month, ask ChatGPT who it recommends and what it says about your communities, note any wrong facts it attributes to your pages, and ask every new client how they found you so you can count AI referrals.
Copy-paste prompt
Here is the transcript of my video about {COMMUNITY} in {CITY}: {TRANSCRIPT}. Turn it into a web page: a title that is the question it answers, a 2-sentence direct answer at the top, then short sections with subheadings, and a list of every fact with a number (fees, prices, dates) in a table with a 'last checked' column I'll fill in. Use only what I said in the video; mark anything unclear as [CHECK]. No claims about who the community is 'perfect for'.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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