Build a hyperlocal buyer and seller education website with Claude when you have no coding background
Irina Norrell, who leads the Irina Norrell Team at Compass in the Washington, D.C., metro area, in HousingWire
She showed Claude a section she had fought with all day, had it explain an HTML widget and wrote the code for that section with it. She now relies on Claude for the site's coding, SEO and calculators, and reviews what it gives her before anything goes on the site.
Claude $17/mo billed annually ($20 monthly); free plan available
Medium · or we set it up for $197
Claude
The problem
First meetings with clients kept going to basic market mechanics, detailed local information was hard to find on the big portals, and after a failed attempt to hire a developer she was editing the site's backend herself and hitting roadblocks.
What happened
She spent 11 months building the site, which includes calculators, local detail such as the laws behind closing costs, and a blueprint for selling a home. "You cannot just blindly take everything that Claude or any other AI gives you and accept it and just put it on your website," she says. No traffic or lead figures are given, and she says the big brokerage sites and portals still rank above her in search.
Quoted in the source: Irina Norrell, team lead, Irina Norrell Team at Compass. Source: HousingWire: Compass agent with no coding experience builds local real estate hub using AI (Jonathan Delozier) (2026-05-26) · Added 2026-10-20.
How to set it up yourself
- What the Irina Norrell Team did: built a hyperlocal education website for buyers and sellers, with Claude doing the coding, SEO and calculators while she checked everything. Her own advice: start small and add later, instead of starting with the whole vision.
- List the questions clients ask most in a first meeting (for example closing costs, how buyer agent commissions work now, the steps to sell) and write your own answer to each with local specifics.
- Open Claude, say which website platform you use, and paste the prompt below with one question at a time. Ask it to explain any code before you paste it into your site.
- Check every number, law and fee against the official source and your broker before publishing, and add a calculator only once the page itself is right.
Copy-paste prompt
I'm a real estate agent in {AREA} building an education page on my {WEBSITE PLATFORM} site. Topic: {CLIENT QUESTION}. Here are my notes with local specifics: {NOTES}. 1) Turn them into a clear page for buyers and sellers in plain language, with headings and a short FAQ, using only facts from my notes; mark anything I need to verify as [CHECK]. 2) Suggest an SEO title and meta description. 3) If a simple calculator would help, write it as a single HTML/JavaScript block I can paste into a custom-code widget, and explain step by step where to paste it.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
Claude
AI assistant for writing, long documents, analysis and coding help.
From $17/mo billed annually ($20 monthly) (checked 2026-10-18)
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Checked prices: Claude: from $17/mo billed annually ($20 monthly) (verified 2026-10-18)
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