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Brainstorm store events and write ad taglines and promo copy for an independent hardware store with ChatGPT

who Jessica Bettencourt, president and CEO of Klem's, an independent retailer in Spencer, Massachusetts, in Hardware Retailing

The problem

Coming up with fresh ideas for store events and marketing content took time she wanted to spend putting them into action.

What happened

Asked for "fun kids' event ideas to be held at a retail store," ChatGPT supplied the idea behind a recent children's event with a magic show and other activities, per Hardware Retailing. She says the biggest benefit is spending less time brainstorming and more time implementing, and adds: "You still have to edit and make sure that whatever AI comes up with has your voice." Blog posts and e-commerce product descriptions were plans at the time. No time or sales figures are given.

Quoted in the source: Jessica Bettencourt, president and CEO, Klem's. Source: Hardware Retailing (NHPA): AI Is Now: Bring Efficiencies to Your Operation With This Emerging Technology (Lindsey Thompson) (2024-07-31) · Added 2026-10-19.

How to set it up yourself

1. What Klem's does: Jessica Bettencourt uses ChatGPT to write ad taglines and promotional copy and to brainstorm store events; the prompt "fun kids' event ideas to be held at a retail store" produced the idea for a children's event with a magic show.
2. In ChatGPT, select New project in the sidebar, name it "Store marketing" and paste your store basics (town, departments, upcoming sales, two or three past ads you liked) under ••• > Project settings, so every idea fits your store.
3. For each event or promotion, paste the prompt below with the date, audience and budget. Pick one idea, then ask for taglines and a short promo post in the same chat.
4. Edit every line into your own voice and check dates, prices and product names before anything goes on a sign, flyer or post.

Copy-paste prompt

You help {STORE NAME}, an independent {STORE TYPE} in {TOWN}, plan store events and promotions. Occasion: {OCCASION, e.g. kids' Saturday or spring cleanup sale}. Date: {DATE}. Audience: {AUDIENCE}. Budget and staff available: {BUDGET AND STAFF}. Products or departments to feature: {PRODUCTS}. Give 5 event ideas that fit a store our size, one line each with what it takes to run. For the idea I pick, write 3 ad taglines under 8 words and a 60-word promo post. Use only the products, prices and discounts I list; never invent any.

Tools used

Some tool links may be affiliate links. Disclosure

Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

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