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Brainstorm jewelry blog topics with ChatGPT, have it draft the articles, then fact-check every claim
Joseph Denaburg, who handles sales and internet marketing at Levy's Fine Jewelry in Birmingham, Alabama, in JCK magazine
He has ChatGPT generate lists of ideas on a specific topic, then asks it to write 500- to 600-word articles. He outlines very specifically how it should approach the task, for example asking it to act as a jewelry industry expert with a focus on vintage jewelry, art history, diamonds and rare colored gemstones and to come up with 10 blog post ideas on how jewelry styles evolved in the Edwardian period.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
Easy · or we set it up for $197
ChatGPT
The problem
The store's website needs a steady supply of educational articles on jewelry history and gemstones, and coming up with topics and writing them takes time.
What happened
"We use ChatGPT all the time," he says. He also warns that fact-checking matters: it once told him the "Gemological Institute of Amsterdam" introduced the first diamond certificate in 1862, and he could find no evidence that institute ever existed. No traffic figures are given.
Quoted in the source: Joseph Denaburg, sales and internet marketing, Levy's Fine Jewelry. Source: JCK: Have You Found Any Use for ChatGPT in Your Stores? (Rob Bates) (2024-05-28) · Added 2026-10-20.
How to set it up yourself
- What Levy's Fine Jewelry does: ChatGPT lists blog ideas on one topic, then drafts 500-600-word articles from the ideas he picks, with a detailed role prompt; every fact gets checked.
- Paste the idea prompt below with a topic your customers ask about (an era, a stone, a care question) and pick one or two ideas.
- Ask for the article, then check every date, name, institution and price against a source you trust (GIA, a museum, a reference book); delete anything you can't confirm.
- Add your own photos, one or two pieces from your case and a line about your store before you publish.
Copy-paste prompt
Act as a jewelry industry expert with access to a pool of experts in all areas of the jewelry industry, with a special focus on {YOUR SPECIALTY: vintage jewelry, art history, diamonds, rare colored gemstones}. Come up with a list of 10 different blog post ideas directly relating to {TOPIC} that would be both educational and entertaining. Then, for idea #{N}, write a 500-600 word article. Mark every date, name and statistic with [CHECK] so I can verify it before publishing.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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Tools used
ChatGPT
General AI assistant for writing, research, brainstorming and analysis.
From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-20)
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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-20)
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