Automate a realtor's email follow-up and have AI reword the tense emails when lawyers are involved
Anne Dorman, co-owner and realtor at Mobile Bay Realty in Fairhope, Alabama (five owners, about 28 agents), on the AI with Kai podcast
She uses AI to automate her email follow-up, to reword difficult conversations in writing when there's tension or lawyers on the thread, and, when decision fatigue hits, to prioritize her tasks for the next few days.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (her AI tools aren't named; the steps use ChatGPT)
Easy · or we set it up for $197
Varies
The problem
She was spending hours each morning and each evening, sometimes late, on email follow-up, and some deals bring tense email threads with lawyers copied in.
What happened
She says automating email follow-up freed the hours she used to spend on it, so she can walk the dogs in the morning and read in the evening again. No figures on replies or deals are given. Self-reported.
Quoted in the source: Anne Dorman, co-owner and realtor, Mobile Bay Realty. Source: AI with Kai, ep. 09: Anne Dorman, a realtor with a therapist's edge on where AI helps and the human stays (2026-06-23) · Added 2026-10-20.
How to set it up yourself
- What Anne Dorman does: AI automates her email follow-up, rewords tense emails and prioritizes her tasks when she's tired. She doesn't name the tools, so the steps below are our DIY build with ChatGPT.
- Pick the follow-ups you write over and over (after a showing, after an offer, a week before closing) and save a short version of each in your own words as a template.
- For a tense thread, paste the email you received and your rough reply into ChatGPT with the prompt below, and send only after you've read it against the contract.
- When the week gets away from you, list your open deals and tasks and ask ChatGPT, as she does, which are the most productive things to do in the next three days to list one more house and write one more contract.
Copy-paste prompt
I'm a realtor. Below is an email I received and my rough reply. Rewrite my reply so it is calm, clear and professional, keeps every fact and date I wrote, admits nothing I didn't admit, and makes no legal claims. Keep it under 150 words and end with one clear next step. If anything in my reply could be read as legal advice, point it out instead of rewriting it.
Email I received: {PASTE}
My rough reply: {PASTE}We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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