Auto-reply to Instagram keyword comments with ManyChat, trade your guides for an email and hand leads to your assistant
Kseniya Korneva, a sales associate who leads The Korneva Home Group at The Real Brokerage in Tampa, Florida, in Florida Realtor magazine
She uses ManyChat, an Instagram DM automation tool, to message new followers and anyone who comments specific keywords on her posts. It answers basic questions and offers her relocation and seller guides; to get them, people enter an email address. Her virtual assistant then manages follow-up in her CRM and hands viable leads to her. The article describes keyword-triggered automation and doesn't say whether ManyChat's AI features are used.
ManyChat: no price in our data. Our DIY follow-up drafts: ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo
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ManyChat
The problem
Leads from her house-tour videos and social posts needed a fast first reply, and she wanted to capture them without months of calling and door-knocking.
What happened
Per the magazine, she closed 60 transactions last year and her sales grew by 55% using ManyChat. "At least 39 of my 2025 sales came directly from social media, and a big chunk from Instagram," she says. She has about 30,000 Instagram followers, so the setup works on top of video content she already makes.
Quoted in the source: Kseniya Korneva, sales associate, The Korneva Home Group at The Real Brokerage. Source: Florida Realtor magazine: 16 Smart Business Tweaks to Sell More Homes in 2026 (Leslie C. Stone) (2026-04-23) · Added 2026-10-21.
How to set it up yourself
- What Kseniya Korneva does: ManyChat messages new Instagram followers and anyone who comments a keyword on her posts, answers basic questions, offers her relocation and seller guides in exchange for an email, and her virtual assistant follows up in the CRM before handing good leads to her.
- Pick one keyword per guide (for example MOVE for a relocation guide and SELL for a seller guide) and say it at the end of each house-tour or neighborhood video.
- In ManyChat (or Instagram's own automations), connect your Instagram professional account, create a comment-keyword trigger for each word, and write the DM: a one-line answer, the guide offer and a request for their email. Test it from a second account.
- Send each new email to your CRM, and have whoever follows up use the prompt below in ChatGPT to draft the first personal message; you take the call once they answer the timing and area questions.
Copy-paste prompt
A new lead just asked for my {GUIDE NAME} after seeing my post about {POST TOPIC}. What I know: {NAME, EMAIL, ANY DM REPLIES}. Draft a short, friendly follow-up text and email from my assistant, {ASSISTANT NAME}, at {TEAM NAME} in {CITY}: thank them, ask two questions (when they plan to move or sell, and which areas they're considering), and offer a 15-minute call with me. Don't state prices, schools or rates. Under 70 words each.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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