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Answer garden center shoppers' plant questions with a website chatbot connected to ChatGPT and a local prompt

who Southwood Landscape and Garden Center in Tulsa, Oklahoma, with marketing manager and business analyst Alexis Clement, in Garden Center magazine

What it does

Clement set up a WordPress chatbot plug-in on Southwood's website, configured it, linked it to ChatGPT and wrote a prompt so it answers with information specific to Tulsa and the garden center. The bot's first message says it's a bot that only provides advice, customers can still speak with or message an employee, and she says experts can review chatbot answers for accuracy before a bot goes live.

Tool cost

Not given in the article: a WordPress chatbot plug-in (not named) connected to ChatGPT; plug-in and OpenAI usage costs vary

Setup

Medium · or we do it from $149/mo

Tools

ChatGPT, WordPress chatbot plug-in (not named)

The problem

Customers often contacted customer service to ask general gardening questions, the same repetitive questions staff answered over and over.

What happened

Clement says Southwood hasn't received any complaints about the chatbot, and in some cases the data the chatbot collects has led the garden center to introduce new items, such as native plants. No volume or sales figures are given.

Quoted in the source: Alexis Clement, marketing manager and business analyst, Southwood Landscape and Garden Center. Source: Garden Center magazine: Greenhouse AI: How garden centers and plant growers are leveraging chatbots for customer service (Hayley Lalchand) (2025-11-06) · Added 2026-10-17.

How to set it up yourself

  1. What Southwood does: a WordPress chatbot plug-in on its site, linked to ChatGPT, with a prompt Alexis Clement wrote so answers are specific to Tulsa and the garden center. The first message says it's a bot that only gives advice, and customers can still reach an employee.
  2. Write down the 20 questions your staff answer most (watering, what grows in shade, when to plant, hours, delivery) with your real answers for your area. That list becomes the bot's instructions.
  3. Pick a chatbot plug-in for your site builder that lets you add your own instructions and an OpenAI connection, paste the prompt below, and set the first message to say it's a bot and how to reach a person.
  4. Before it goes live, have your most experienced staff member ask it 30 real questions and fix wrong answers in the instructions. Each month, read the chat log for questions it couldn't answer and for products people keep asking about.

Copy-paste prompt

You are the website assistant for {GARDEN CENTER NAME} in {CITY, STATE} (USDA zone {ZONE}). Answer plant and gardening questions for our local climate using only the facts below and general horticulture knowledge; if you're not sure, say so and give our phone {PHONE} or say a staff member can help in store. Never quote prices or stock. Our facts: {HOURS, DELIVERY, SERVICES, TOP 20 Q&A}. Start every chat with: "I'm a bot and I only give advice. For anything else, call or message our team."
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Tools used

ChatGPT

General AI assistant for writing, research, brainstorming and analysis.

From Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (checked 2026-10-17)

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Checked prices: ChatGPT: from Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (verified 2026-10-17)

Rather not do it yourself?

We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.

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