← All use cases · Shops & e-commerce
Answer every call at a marine and fishing shop with AI voice agents that book callbacks by department
Matt Price, CEO of The Harbour Chandler, a marine and fishing retailer on the Nanaimo, BC waterfront since 1986 (two storefronts plus Shopify), as told in a Brainova AI case study
Two AI voice agents pick up when a call would roll past a busy counter and after closing. They take the caller's details and need, answer questions, book callbacks into the calendar, and post each call to the right department's Microsoft Teams channel (Parts, Electronics, Fishing, Website). A later sales agent checks live Shopify stock and price mid-call and texts a checkout link.
See the vendor’s pricing
Medium · or we do it from $497
Brainova Talk, Shopify, Microsoft Teams
The problem
The shop answered only about 52% of calls. Staff were busy with in-store customers at peak times and nobody picked up after hours, so fishermen hit voicemail and bought elsewhere.
What happened
As reported by Brainova: answer rate rose from ~52% to 99% across 6,443 calls (Aug 2025 to Jul 2026); 2,287 callbacks booked and 4,595 questions answered in the first nine months; about 18 front-desk hours a week freed. Price says profits are up 'at least 25%.'
Vendor case study Quoted in the source: Matt Price, CEO, The Harbour Chandler. Source: Brainova AI case study: The Harbour Chandler (2026-07-10) · Added 2026-10-14. Results as reported by the source; we haven't independently verified them.
5 new AI use cases every morning. Free. No spam, unsubscribe anytime.
How to set it up yourself
- Measure your current answer rate from your phone system before you buy anything.
- Have the AI pick up only overflow and after-hours calls at first.
- Sort every call by department and send it where that team will see it.
- Book callbacks into a real calendar instead of leaving voicemails.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. Single use case $497. Satisfaction guarantee: we'll fix it until it works, or refund your setup fee. Terms. We reply within 1 business day.
Get this set upRelated for Shops & e-commerce
Use AI to draft social posts and proposals, then edit
The owner says drafts still need editing but it cuts the time in half.
ChatGPT
ClaudeSort, flag and draft replies to business email with Claude
Self-reported on X.
ClaudeHave AI draft customer email replies and flag the urgent ones
The owner reports about 5 hours a week saved.
ChatGPTClaudeRunning something like this in your business? Submit your use case and we'll credit you with a link.
Get one proven AI setup a week
5 new AI use cases every morning. Free. No spam, unsubscribe anytime. Privacy