Answer buyers' local market questions around the clock with a hyper-local AI assistant that hands off to you
Aaron Kendall, associate broker and realtor at Keller Williams Northern Michigan Real Estate in Traverse City, Michigan, on 9&10 News
Per 9&10 News, Normie (short for Northern Michigan) is an AI assistant, available 24 hours a day, seven days a week, that gives quick answers to questions specific to the Northern Michigan real estate market. His site says NorMI is trained on markets including Traverse City, Leelanau, Benzie, Antrim, Grand Traverse, Kalkaska, Wexford, Cadillac and Missaukee. It handles questions like home values, market trends and short-term rental restrictions between townships. He says "it's designed to remove confusion, not replace judgment" and "eventually you're going to have to hand it off to a licensed professional human being."
Normie is his own build (price not given) · ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (our DIY build)
Medium · or we do it from $149/mo
Normie (NorMI), his own AI assistant
The problem
Each township and neighborhood in Northern Michigan has distinct rules, prices and opportunities. He says Zillow "doesn't know the difference between Elk Lake and Crystal Lake," and that researching an answer might take him two or three days.
What happened
Per 9&10 News, he says Normie "will get you the same answer I can. It just might take me two or three days to research it, and Normie can do it like in 30s." No lead or deal figures are given. His site says it is free for the public and does not replace working with a Realtor. Self-reported.
Quoted in the source: Aaron Kendall, associate broker, Keller Williams Northern Michigan Real Estate. Source: 9&10 News: Real estate agent builds AI model to offer hyper-local market insights (Kyle Garrison) (2026-04-23) · Added 2026-10-20.
How to set it up yourself
- What Aaron Kendall does: per 9&10 News, he built Normie, a 24/7 AI assistant that answers buyers' questions about the Northern Michigan market before they are handed off to him as a licensed agent. His site says a version of NorMI runs inside ChatGPT for people with a ChatGPT account. Steps 2-4 are our DIY build, not his setup.
- Write your own local market notes: short-term rental rules by township, notes on each lake and neighborhood, and links to official sources. Date each note. Create a custom ChatGPT assistant, load your notes, and use the prompt below as its instructions.
- Test it with real questions buyers have asked you. Check every answer against your notes and the official sources, and fix the notes wherever it gets something wrong.
- Make sure every answer ends with a handoff to you, with your name and how to reach you. Update the notes whenever local rules change.
Copy-paste prompt
You are {AGENT NAME}'s local market assistant for {AREA}. Answer buyers' questions using only these notes and links: {LOCAL NOTES: TOWNSHIP SHORT-TERM RENTAL RULES, LAKE AND NEIGHBORHOOD NOTES, OFFICIAL SOURCE LINKS}. Name the note or link you used. Never invent rules, prices, home values, taxes or statistics; if the notes don't cover it, say so and mark it [MISSING]. Don't give legal, tax or lending advice. End every answer with: "For anything specific to a property, contact {AGENT NAME} at {CONTACT}."One short email a day: 3 new AI use cases from real small businesses, each with its source and setup steps, plus a Tool of the Day. Free, no spam, unsubscribe anytime.
Rather not do it yourself?
We'll set this up in your tools, in your voice, tested. $149/mo with setup included (6-month minimum), or $497 pay-once. Satisfaction guarantee: we'll fix it until it works. Pay-once setups: or we refund your setup fee. $149/mo plan: cancel in the first 30 days and we refund your first month. Terms. We reply within 1 business day.
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