Adopt a written AI policy for your brokerage, then use AI to write listings faster
Matt Pouliot, owner of Pouliot Real Estate in Augusta, Maine, in the Sun Journal
His company recently adopted an AI policy based on the National Association of Realtors' best practices, and he uses AI to write listings. The article adds that it can also cut back-and-forth admin work, help with scheduling, respond to emails and draft social media posts, with human checks in place.
ChatGPT Free $0; Go $8/mo; Plus $20/mo; Pro $100/mo (his AI tool isn't named; the steps use ChatGPT)
Easy · or we set it up for $197
Varies
The problem
AI makes it easy to write listings and alter photos, and buyers lose trust when a property looks better online than in person ("house fishing").
What happened
He says writing listings has never been faster and AI often comes up with zippy turns of phrase he wouldn't have; he says labeling altered images is key and that public trust only lasts if agents stay accurate. The article doesn't name his AI tool or give figures.
Quoted in the source: Matt Pouliot, owner, Pouliot Real Estate. Source: Sun Journal: Real estate agents turn to AI to make listings shine. When is it 'house fishing?' (Hannah LaClaire) (2026-10-13) · Added 2026-10-20.
How to set it up yourself
- What Pouliot Real Estate did: it adopted an AI policy based on NAR's best practices and uses AI to write listings. The tool isn't named, so the steps below are our DIY build with ChatGPT.
- Read NAR's published AI guidance for agents and your state's licensing rules, and note what they say about disclosure, accuracy and client data.
- Paste your notes into ChatGPT with the prompt below to draft a one-page policy, then have your broker (and attorney, if you use one) edit it before everyone signs.
- Use the policy's listing rule every time: AI drafts the description from your facts, a person checks every claim against the property, and any altered or AI-generated photo is labeled.
Copy-paste prompt
Draft a one-page AI use policy for {BROKERAGE NAME}, a real estate brokerage in {STATE} with {NUMBER} agents. Base it only on these notes from NAR's guidance and our state rules: {PASTE NOTES}. Cover: what AI may be used for (listing drafts, emails, social posts, scheduling), what needs human review before it goes out, labeling altered or AI-generated photos, never adding features a property doesn't have, and keeping client data out of public AI tools. Plain English, numbered rules, no legal conclusions.We set up one AI automation in your tools, live within 48 hours of getting access, for $197. No call needed. Founding price for our first 10 customers (regular $297).
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